Capturing the Nature of Change
Initiated by RMIT Vietnam and in collaboration with UNESCO, VICAS, and COLAB Vietnam, the Vietnam Festival of Creativity & Design (VFCD) returned for 2022, with the theme “Change: Creativity Challenge.” VFCD provides a vibrant, interactive stage for creatives to connect and collaborate, reaching global audiences through innovative activities online and offline.
Behalf Studio, as the design partner, interpreted the theme “Change” — seen as an intrinsic aspect of life — through the compelling visual metaphor of the butterfly. Embodying change through its morphology over eons, the creature adjusts its shapes, sizes, and colors in perfect harmony with nature, illustrating a profound example in coexistence with the natural world. The notion of the butterfly effect is also woven into the narrative, emphasizing how minute changes can lead to significant impacts.
We utilized a bespoke generative engine to showcase the butterfly metaphor's endless mutations, integrating a multitude of natural models with abstract blended color patterns. This software guarantees the concept's adaptability across digital and analog platforms, presenting the identity in diverse dynamic forms and formats.
Brand Identity: Behalf Studio
Creative Director: Giang Nguyen
Creative Director: Giang Nguyen
Designers: Minh Nguyen, Anh Nguyen, Chau Nguyen
Creative Coder: Minh Nguyen
Illustrator: Phong Pham
Project Manager: Lam Nong
Producer: Dung Nguyen
Thank You!
